15 Tips and Tricks to Improve Your Web Design

No matter the size of the company or the type of industry, it’s never a bad thing to want to make improvements in web design. After all, with so many people looking online for products and services, it’s only right for companies to take advantage of the digital space. Professionals such as web design specialists have made it quite easy for many businesses thanks to their talent and skill. If you want to make use of the best and you happen to live in Boston, there’s no better choice than hiring the services of a reputable Boston website design company.

That said, it isn’t enough to hire quality professionals to get the job done. It’s also a great idea to learn all about how best to make improvements to the company website. Here are 15 tips and tricks to improve web design without the stress!

  1. Content is king

The first thing to take note when handling web design is that content takes precedence over just about everything else. The trick is to get people to read that content, which is where blog and article writing services come in.

  1. Geo-targeting with written content

For those interested in content marketing, they can be used not only for link-building purposes, but also for geo-targeting. A company can take things a step further by writing about local events to help the Google algorithm find the content for local search rankings.

  1. When to write long-form content

Long-form content is typically not recommended for most types of site content outside of articles and blogs. Even then, long-form content needs to be informative and well-written to attract online users. It would be a good idea to use evergreen topics to help add visibility to content.

  1. Add a means of increasing font size

Keep in mind that not everyone can read from a bright screen very well — especially those suffering from visual impairment. Adding a function to increase font size will be well appreciated by many online users.

  1. It’s all about keeping things clean

No matter the target demographic, most people appreciate a sleek and modern design. If a company website is messy, some people might make the connection that the business is equally unprofessional.

  1. Site accessories and widgets should be kept to a minimum

There is no reason to have so many accessories and widgets, especially for company websites. It is all about keeping things clean and professional, and the addition of too many things at once could cause slower loading times.

  1. Keep an eye on those images

Image resolution matters, and there is such a thing as too much quality. While vivid and high-quality images are crucial, there is no reason to go for resolutions that are higher than necessary. Otherwise, it could end up slowing things down even further.

  1. Have a mind for the mobile platform

Building a website for mobile is more beneficial than building it only for browsers, as most people use their smartphones to look for online products and services. The mobile version needs to be equal or superior to the browser version.

  1. Technical search engine optimization

Technical SEO is all about making changes to the site infrastructure to make it more visible to the Google algorithm. It’s a good start for any business as it offers a marketing foundation.

  1. Adding video content

Adding video content is a no-brainer, as in this day and age most people use video content for just about everything. Any company that wants to connect with their target audience would be remiss not to use video content!

  1. Adding captions and translation services

For those that make use of video content, adding captions is a great move as it shows that the company cares about those with hearing impairment. 

  1. Using arrows as visual cues

While some companies like to make use of faces pointing toward parts of the site as visual cues, it’s often better to keep things simple and go for arrows instead.

  1. The colored call to action

A simple design is fantastic as it allows you to get creative when it comes to the call to action. Those links can have a more vivid color to catch the attention of online users.

  1. Avoid jargon!

When it comes to general content on the website, it’s best to avoid jargon as much as possible. The use of simpler words can get the message across much easier and you don’t have to work too hard when writing the content.

  1. Use experts from a reputable website design company

Last but certainly not least, make good use of qualified professionals and they can make your life much easier. They can help ensure that your website gets all the improvements it needs while simultaneously teaching the company owner how things work.

Truth be told there are many more tips and tricks out there for those looking to make big improvements to their website, though the above tips are more than enough to make a difference. An optimized website can be much more helpful than many business owners realize!